Your Q1 Strategic Reset
If you’re anything like us, you hit January feeling ambitious and ready to tackle it all—fresh planners, a word of the year, new routines… maybe even a new business vision. But by February? The wheels start to come off. Old habits sneak back, and the overwhelm creeps in.
Sound familiar? You’re not alone.
That’s exactly why this week’s episode of We Know Marketing, We Promise is your CEO-level reset for the new year. We’re talking about what really moves the needle in your business—and how to ditch the hustle spiral for good.
Behind the Scenes:
Our Own Highs, Lows, and Lessons
This episode is as real as it gets. We share our own “highs” (like finally bringing things across the finish line, even when it doesn’t come naturally) and our “lows” (team changes, hard conversations, and those all-too-familiar moments when the business felt stuck or too personal). You’ll hear how investing in people sometimes means learning tough lessons, and why nothing is ever truly wasted—even the hard stuff.
If you’ve ever struggled to:
Stick with your goals beyond January
Have “big girl” conversations with your team or clients
Keep things fun (when all you want to do is check off the to-do list)
Avoid the burnout that comes from trying to do everything at once
…you’ll find yourself nodding along. Pinky promise.
The Secret Sauce:
Systems (Not Just Tactics)
Let’s be honest: Most of us default to quick fixes and new tools when we feel stuck. But as we share in the episode, software isn’t the answer unless you know what problem you’re solving. Instead, we walk you through our own vision-casting and team reset process, including:
Sharing the real company vision (not just assuming your team “gets it”)
Post-mortem meetings to learn what worked, what didn’t, and where the cracks are
Picking just a few needle-moving goals for Q1 (and deciding what NOT to do!)
Writing out processes before jumping into software
Building systems that leave space for creativity (especially for us design-focused types)
Actually celebrating wins along the way, instead of racing to the next thing
Why This Matters for Women Entrepreneurs and Moms
If you’re leading a team (or just leading yourself), you know that everything feels more personal. Throw motherhood into the mix, and you’re balancing a whole new level of emotional labor and time constraints. This episode is for you if you crave clarity, sanity, and a bit of breathing room in your business.
Our favorite tip? Schedule a recurring “big girl panties” hour each week to tackle the hard things—emails, awkward convos, or even those insurance forms you keep avoiding. Because, as we’ve learned, the real growth comes from doing the uncomfortable stuff on purpose.
Key Takeaways
(In Case You’re Skimming During Nap Time):
Vision before tactics
Don’t let the shiny new tool distract you from the bigger picture. Get your team on the same page with your true vision and values.
Pick your battles
You can’t solve every problem this quarter. Choose the three to four biggest friction points, and say “no” to the rest (for now).Write it down, then systematize
Before jumping into ClickUp or any software, map your process out on a whiteboard or Google Doc. Only then should you automate.Build in celebration
Pause and celebrate team wins. Make “fun” someone’s official job if you have to.
Leave room for magic
Don’t over-process creativity out of your work. Give your team (and yourself) permission to brainstorm, play, and imagine.
Listen In!
Ready to reset your business (and your mindset) for the new year?
Tune in to the latest episode of We Know Marketing, We Promise. We’re here for all the real talk, practical tips, and a few laughs—because building a business (and a life) you love shouldn’t be another to-do list item.
✦ Listen to the episode now
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Here’s to systems that support you (and a Q1 you’re actually proud of).
Happy New Year!
P.S. If you loved this episode or have your own reset rituals, hit reply or share your story. We read every single one—usually while hiding from our own inboxes, so solidarity.