Should You Niche?
Entrepreneurship Naoma Serna-Zahn Entrepreneurship Naoma Serna-Zahn

Should You Niche?

Scared to niche down? You’re not alone—but it’s the secret to working with clients you love, charging more, and actually having a life outside your business. In this episode, we break down why specializing leads to more creativity, happier teams, and a stronger brand. Hear real stories of niching gone right, plus actionable steps to start filtering for perfect-fit clients today. Perfect for women business owners craving more focus and less hustle

Read More
The 411 on Messaging
Entrepreneurship Naoma Serna-Zahn Entrepreneurship Naoma Serna-Zahn

The 411 on Messaging

Does your messaging sound like a rocket ship to nowhere? If your website, emails, and social posts aren’t crystal clear (and consistent), you’re losing clients before they ever buy. In this episode, learn how to build a source-of-truth messaging doc, avoid the cleverness trap, and craft words that attract your dream audience—without sounding salesy or generic. This is your roadmap to messaging that converts and actually feels like you

Read More
Is your brand having an identity crisis?
Entrepreneurship Naoma Serna-Zahn Entrepreneurship Naoma Serna-Zahn

Is your brand having an identity crisis?

Struggling to stand out online? You might have a brand identity crisis. In this episode, discover how mixed messaging and a lack of strategic clarity quietly sabotage your marketing efforts—and what to do about it. Learn the difference between pretty visuals and true brand alignment, why consistency matters more than volume, and how to turn your brand into a trust-building machine. Perfect for busy women entrepreneurs ready to lead with confidence and stop wasting time on tactics that don’t work

Read More
Your Q1 Strategic Reset
Entrepreneurship Naoma Serna-Zahn Entrepreneurship Naoma Serna-Zahn

Your Q1 Strategic Reset

Ready to reset your business in 2026?
Discover practical strategies, honest stories, and actionable tips from fellow women entrepreneurs in this episode of We Know Marketing, We Promise.

Learn how to build systems (not just tactics), set Q1 goals, and lead your team with confidence—no matter how busy life gets.

Listen now for real talk and results!

Read More